Am I doing something wrong? Nothing is happening.

Bought a Progasm a few days ago, my first anal toy ever.

No problem getting it up there. I did all my research, practiced breathing and sphincter movements, etc. but nothing. Left it in for about twenty minutes before moving on. It wasn't uncomfortable but it just felt like "there's something up my bum." No pleasure.

Tried again a day later. This time put it up there, kept it in for about 50 minutes, and watched TV. Nothing again.

I know there is a learning curve and I wasn't expecting instant pleasure, but I fail to see how this is going to become pleasurable down the road.

What do I need to do? Completely eliminate distractions? Harder sphincter movements?